||Hilde Brepoels, Johan Valcke, Francesca Zampollo
Food Inspires Design
Hilde Brepoels, Johan Valcke, Francesca Zampollo
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It may sound like an odd combination at first, but grandmothers go surprisingly well together with design. This European project, supported by the European Culture Programme, combines tradition and innovation in an exceptional manner. The main aim of the Grandma's Design project is to draw the public’s attention to the variety of baking traditions in Europe. Not only for preserving them, but also for giving them a further life with a new interpretation, considering the changing conditions of today’s society. With ‘Grandma’s Design’ Europe’s baking heritage is actively revisited by various target groups in five European member states: Italy, Belgium, Turkey, Finland and the Netherlands.
Professional designers, chefs and artists dedicated to food design from any country in-/outside of Europe are encouraged to take part in the first Grandma’s Design competition about food design. The competition aims to find new food design concepts inspired by traditional baking recipes of 75 grandmothers from the five countries. All grandmothers have been filmed and interviewed while preparing a baking recipe that is of particular interest because of its heritage, ‘couleur locale’, tradition or specific story.
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